We drive market-ready solutions, solving packaging and waste challenges within three months by connecting corporates, startups, talents and industry experts!

We don’t give (packaging) waste achance.

Without a doubt, our society requires a more sustainable waste management which implies changed patterns ofconsumption, more efficient production methods, and waste management with a greater focus on lifecycle, circular economy, and environmental impacts. Over the last THE MISSION Waste programs, we developed several solutions with sustainable impact on our future:

  • SCALIZE developed a software-as-a-service solution to automate and enable holistic packaging optimization to save material- and transportation cost while reducing CO2 emissions, e.g. for showergel an optimization potential of 40% more pieces per pallet have been identified
  • Twinu, a blockchain-backed platform for digital twins, helps companies to revolutionize the way they interact with their customers throughout the product lifecycle. It enables brands to stay in touch with their community, from the moment of product drop to after-sales and thus, offers options for trade-in and recycling or 2nd-hand offerings.
  • WithCell2Green, we save 70% of CO2 by establishing recycable biofoil that is an environmentally-friendly, sustainable, biobased, compostable, and recyclable ultra-thin film made of pure cellulose.
  • circolution GmbH enables big corporates such as Nestlé to a cost-effective and sustainable transition from single-use to reusable packaging. Their smart reusable containers, are seamlessly integrated into their digital platform, allow real-time data tracking and provide lifecycle visibility to optimize economic and ecological performance.

"THE MISSION Waste is the perfect initiative to make a difference as it is driven by the fresh spirit of startups. It focuses on a collaborative approach with various stakeholders, is scalable, and promotes awareness."

Marek Pawlak, CSO adapa

"In a time full of challenges we need to answer with innovation – even in the packaging and waste industry. And we know: If we all join forces for the better, we can make an even bigger impact. That’s our why for THE MISSION Waste and its partners. Because it doesn't take much. It takes many."

Mario Federico, President & Managing Director McDonald´s Germany

"Thanks to FUTURY, we have found a strong collaboration partner such as Nestlé. Together, we have achieved numerous milestones in product protection, laboratory testing, and production preparation. We have also successfully launched a retail pilot, with Nesquik being the first brand."

Maximilian Bannasch, Co-Found & CEO circolution GmbH

"THE MISSION Waste is perfect for us, to work with startups and partners on innovative and creative solutions for the waste and recycling industry and to contribute our operational expertise, but beyond that also to exchange ideas with other companies in the network."

Thomas Kyriakis, CEO PreZero International

"We, my co-founders and I met, during THE MISSION Waste. Thanks to the big market push of the program and strong corporate partners and clients, we are building a fast-growing company, which recently received 1,75 Mio € funding and is showing good market traction."

Vivian Loftin, Co-Founder Recyda

"Long-term thinking and responsible action are part of our self-image at WISAG. Therefore it needs innovations: New products and business models are the basis for a liveable future. Together with Futury Ecosystem we integrate start-ups into our digital and sustainable transformation and appreciate The Mission as a platform for innovative ideas and constant exchange."

Till Eichenauer, Head of Digital Transformation & Innovation WISAG Facility Service Holding SE

Partners along the value chain

We think and act in value chains and ecosystems to develop ready-to-scale solutions according to market needs!
Selected Corporate Partners
Selected Startups
A smart bin that recognizes waste through cameras, sorts it automatically in the right section and compresses it to save space – all in autonomy processed by software.​
A cloud application that optimizes primary and secondary packaging for all value chain requirements, identifying opportunities for 10-20% less pallets in circulation.​
A smart bin that recognizes waste through cameras, sorts it automatically in the right section and compresses it to save space – all in autonomy processed by software.​
Recyclable biofoil that is an environmentally-friendly, sustainable biobased, compostable, and recyclable ultra-thin film made of pure cellulose.
Digital product twins that support minimizing waste by making products more circular, which increase usage options, product lifespan, and collection/recycling rates.​
A cloud application that optimizes primary and secondary packaging for all value chain requirements, identifying opportunities for 10-20% less pallets in circulation.​
A smart bin that recognizes waste through cameras, sorts it automatically in the right section and compresses it to save space – all in autonomy processed by software.​
A cloud application that optimizes primary and secondary packaging for all value chain requirements, identifying opportunities for 10-20% less pallets in circulation.​
Recyclable biofoil that is an environmentally-friendly, sustainable biobased, compostable, and recyclable ultra-thin film made of pure cellulose.
Digital product twins that support minimizing waste by making products more circular, which increase usage options, product lifespan, and collection/recycling rates.​
Leading experts and mentors within the waste and packaging industry
Nikolaus Zacher
Partner at Bain & Company, focusing on the retail and consumer goods sectors.
Frédérik Arns
Managing Director of e:fs TechHubGmbH
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Oliver Hartkorn
Partner of WSL Patentanwälte Partnerschaft mbB
Nikolaus Zacher
Partner at Bain & Company, focusing on the retail and consumer goods sectors.
Frédérik Arns
Managing Director of e:fs TechHubGmbH
Oliver Hartkorn
Partner of WSL Patentanwälte Partnerschaft mbB
Program news
Celebrating the program accomplishments with 100 people during the Handelsblatt Summer Camp in Munich.
Kickstarting the acceleration phase for 2023 at the headquarters of Handelsblatt Media Group in Düsseldorf.
Behind the scenes: Discovering sorting and recycling during our visit to PreZero's state-of-the-art sorting facility.
Industry Insights
Curious to learn more about the trends of the waste industry? Check out our Trendradar published with Handelsblatt.
Read article
Read what industry shaping personalities have to say about the waste industry.
Read article
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Curious to learn more about the trends of the waste industry? Check out our Trendradar published with Handelsblatt.
Read article
Read what industry shaping personalities have to say about the waste industry.
Read article
Curious to learn more about the trends of the waste industry? Check out our Trendradar published with Handelsblatt.
Read article
Read what industry shaping personalities have to say about the waste industry.
Read article
Curious to learn more about the trends of the waste industry? Check out our Trendradar published with Handelsblatt.
Read article
Read what industry shaping personalities have to say about the waste industry.
Read article