Banking: Be Green!

Sustainable Banking

Banks are emerging as a driving force in the sustainability effort. The industry is uniquely positioned to meet the challenge - and the opportunity.

Solving the challenge with innovative startups

With five excellent teams we developed ideas that challenge the status quo of the banking industry with their unique, innovative ideas.

Waste: Be Circular!

Waste Be Circular was the first THE MISSION program.

Together with 11 companies covering the entire plastic value chain, from production (Huhtamaki, Schur Flexibles), distribution (DB Schenker), retail (Schwarz Group), recycling (PreZero), and many more, the five selected teams worked on their solutions to reduce, reuse or recycle plastic waste.

Plastic is a global problem

Plastic is everywhere, and you can hardly get rid of it and it is our task to solve this problem.

We solve it with innovative startups

With five excellent teams we developed ideas that challenge the status quo of the recycling industry with their unique, innovative ideas.

How did the program go?

Our highlights & success stories


Budge developed an app that would empower people to take environmentally friendly measures and support them by integrating sustainable habits into their everyday life. With the combination of a community and a gamification approach, they show that a change of habits is not always frustrating but can instead be fun.
Get to their website


Drive ‘N’ Safe incentivizes car drivers to save fuel and drive more sustainably. Their App is built around incentive systems based on a cars eco-score to reward more sustainable driving behavior. Incentive options such as financial rewards and community and gamification incentives were explored. The Initial focus is to target leasing clients (50% of German market) both corporate & private.


Impact4Real makes sustainable investing more appealing to people who value sustainability. It isan App educating (young) people about basics of sustainable investing and existing impact / ESG assets for retail investors. They make use of gamification to educate and incentivize users to invest. It is important to mention that the solution does not act as financial advisor but would refer users to brokers for actual investment.

Your Choice

Your Choice enables people to make more sustainable choices when they shop groceries. Their App is suggesting sustainable product alternatives based on consumer preferences. The Ranking relies on scoring of products based on certificates / labels and they have been exploring around incentive systems, personal data collection and payment function integration.


GreenFinis an innovative platform that provides information on sustainable finance for all stakeholders interested in transforming our financial system towards more sustainability. With their podcast and a website filled with useful information, links, courses and events about sustainable finance, they want to enable the next generation to put the insights on sustainable finance into practice.

Success stories

Annabell Hillenbrandt

Senior Manager, Bain & Company
In The Mission, you have motivated and driven young talents on the one side and big established companies on the other side. Bringing them together creates an incredible microcosmos where you can really change things.  

- Niklas Schaefer

Founder of Budge, THE MISSION Alumni
Besides an energizing team spirit, you become part of a potential new start-up in a setting incomparable to anything else. Or can you think about a place where you get all the freedom you need to be creative and being paid for creating your own company?

- Lynn Knapp

Co-founder AmetiXGreen, THE MISSION Alumni
The program provides you not only with a safe environment to develop your ideas or with experienced partners to work with. It also comes with many open-minded and energetic people and heaps of drive and positive energy.