The Mission IV:
WORK - Be Next!

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The project is already running...

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What is the project about?

We spend at least 1/3 of our days at work. Drowned in our daily routine, we often ignore what’s happening around us and don’t have time to reflect on how, where and with whom we work.  Oftentimes, we adapt to existing norms and company culture that have existed for generations and accept them thinking there’s no room for change. But COVID-19 challenged us in a way that we couldn’t continue business-as-usual anymore. Millions of people had to adjust their routines and find new ones, realizing that there was room for change. The way we as a society handled the situation has proven us that we have the ability to adapt to new circumstances and find solutions for most pressing issues. Moreover, in the next years, a whole new generation will enter the job market.  They have different expectations from their employers and a value system that is built around the topic of sustainability.

Now that is why Futury is looking for innovative ideas to address the new challenge statement:

How can we shape the how, where and with whom we work in a sustainable and future-oriented way? ​

Join Schaeffler, Deutsche Bank, Handelsblatt Media Group, Bain & Company, Green Cycle and many other partners in “The Mission IV: Work – Be Next!” to build the future of work together. The application is open now - hurry up!

What solutions work the teams on?

The project aims to find innovative approaches to the way, where and with whom all of us work.

The 3 Innovation Fields

Within this project we aim to tackle three particular areas of innovation which are inevitably interlinked between each other. The three innovation fields defined for this project are (2) people, (3) places and (4) productivity.  Each of them has a different focus. From the different problems and needs people have at their everyday work, over the constant development of the places we work at, to the ever-changing tools we use to execute productively. Together the three innovation fields form our framework to shape the sustainable future of work.


This innovation field focuses on the human factor of work – people. The problems and needs of people play an important role. When the technology we use, and the places where work at change, people’s skills and behaviours must change, too. Examples for subtopics could be:

• Team & Collaboration
• Work-Life-Blending
• Health (physical & mental)
• Digital Literacy
• White Collar vs. Blue Collar
• Career Lifecycle & Planning


This innovation field focuses on the geographical and resource factor of work – places. Globalization, cultural changes and technology allows us more and moreflexibility in our work location as well as the improved use of resources. Examplesfor subtopics could be:

• Office vs. Home Office (blending)
• Travel & Mobility
• Use of Resources (e.g. energy, waste, water, etc.)
• Safety at Work
• Nutrition & Food


This innovation field focuses on the technological factor of work – heavily affecting our productivity. The technological development has been a major driver for change. Changes in the tools and devices we use has the possibility to heavily drive our sustainable development, too. Examples for subtopics could be:

• Tools & Software (e.g.Cloud, Collaboration Tools, AI, etc.)

• Server & Legacy Systems  (Accessibility)

• Devices & Hardware (e.g. Smartphones, Laptops, etc.)

• Data & Data Security


Every employee journey is unique, depending on the industry, location and career level people are in. When brainstorming your initial innovative idea, imagine what a typical day of an employee looks like and identify potential problems they might be facing along the way. See an exemplary Daily Employee Journey below:


They tackle the Daily Employee Journey:  The teams chose steps that they'd like to tackle and identified the problems around them.
Focus on the Innovation Fields: Each team will focus on at least one of the above described innovation fields.
Development of a sustainable solution: The outcome of the 3 month project will be a service or product that would optimize, transform or redesign existing processes in a sustainable way - socially, economically and/or environmentally.

Want to see how the project is going? Check out our weekly blog here


Project Timeline

October 26th, 2020
Kick Off
October - December
Working Phase 1
December 10th, 2020
Interim Pitch
December - February
Working Phase 2
January 27th, 2021
Final Pitch with all Corporate Partners
Annabell Hillenbrand, Manager, Bain & Company

In The Mission, you have motivated and driven young talents on the one side and big established companies on the other side. Bringing them together creates an incredible microcosmos where you can really change things.  

Niklas Schäfer, Futury Alumni

Besides an energizing team spirit, you become part of a potential new start-up in a setting incomparable to anything else. Or can you think about a place where you get all the freedom you need to be creative and being paid for creating your own company?

Past Projects

Contact data

Futury GmbH
Paul-Ehrlich-Str. 51
60596 Frankfurt am Main

Phone: +49 69 – 348 750 53