The Mission III:
SPORTS - Be Sustainable!

Football moves the world and has a huge social, economical and ecological impact. That is why we are taking on a new Mission:
To transform the Allianz Arena into the Sustainability Arena of the future.

Want to build the Sustainability Arena of the future?

Germany-wide, more than 18 million football fans visit stadiums every year. The Allianz Arena alone attracts more than 2 million football enthusiasts every year which cheer for their club, meet friends, and have a great time.​ On a regional, national and international scale:​ Football moves the world and has a huge social, economical but also ecological impact. That is why we are starting a new Mission:​ Transforming the Allianz Arena into the Sustainability Arena of the future.​

How can we make the sport event more sustainable? ​

FC Bayern München – Germany’s most successful football club and owner of the Allianz Arena – wants to stand at the forefront of making sports events sustainable and integrate their fans on their journey to establish the first Sustainability Arena.

How to solve the problem?

Futury, facilitator of innovation challenges, together with FC Bayern München and its partners started the project THE MISSION III: ‘Sports – Be sustainable!’

We are looking for the best entrepreneurial talents with the brightest ideas on how to transform the Allianz Arena into the Sustainability Arena of the future. With your enthusiasm and motivation we will develop your ideas into sustainable and innovative solutions within our three-month program, the Futury Founders Academy. We will equip you with everything that you need to succeed: from corporate partner access and expertise, via workshops, trainings and coaches, to financial support and office space.

How can I apply for the project?

  • To participate in the Futury project, apply individual or in a team.
  • You can participate as a student, if you want to brighten your horizont or as a graduate, who want to start his/her own business.
  • Each team will consist out of 4 young talents with a diverse background.
  • We do not exclude any courses of study - on the contrary! We know that creative ideas are inside everyone, no matter what they study.
  • The best 5 ideas (one for each innovation field) are developed within the project.
  • To participate, you can either apply with or without an idea.
  • If you apply with an idea, there is the possibility that your idea will be one of the five ideas which get further developed during the project and may be implemented by Allianz Arena or other partners after the project.
  • If you apply without an idea, you have time until the start of the project to work out your idea or we will assign you to a team which already has an idea.

  • To get more information on how your idea for the project could look like and how exactly the project will work - keep on scrolling!
Apply now!

What could your idea look like

To participate in the project, you do not necessarily have to apply with an idea. If you apply without an idea, you will be assigned to a team that already has an idea. But maybe your idea is the next big thing? Apply with your idea to find out!

The project aims to find innovative approaches to how the stadium experience in the Allianz Arena can be made more sustainable. But a stadium visit is not just about the game itself. The fan’s experience at a FC Bayern München football match begins long before the first kick and ends long after the final whistle:

The arrival, the “pre-game snack” and souvenir shopping are all exemplary steps and experiences of a football fan going to the stadium. Use these two illustrations to identify the points where sustainable innovation can take place and brainstorm your ideas to improve the process. The Customer Journey shows the journey of a football fan experiencing a visit at the stadium. The innovation fields are possible fields in which the Customer Journey can be improved.

Be creative and think outside of the box – Sky is the limit.

The Customer Journey

Five Innovation Fields

Keep in mind the following criteria for your solution:

Innovation:  Focus on one of the five innovation fields for your idea and describe the impact on the customer journey.
Sustainability:  Explain briefly the positive impact of your idea (e.g. considering the SDGs).
Feasibility: Reach for the stars but keep your feet on the ground. A solid prototype should be the outcome of the project.

How will the project run?


We will select the best 5 teams (i.e. 20 applicants) from all over the world who bring the highest motivation and the best ideas to develop innovative and sustainable solutions for the fans’ experience at a football match. Each team will work on one idea. Beginning on the 13th of July 2020 for three months, the teams will work on their ideas in a co-working space in Frankfurt and will have the opportunity to intensively collaborate with all partners.


Futury will welcome the teams with an intensive onboarding week full of methodological workshops, e.g. Design Thinking & User Research, as well as expert lectures in Frankfurt to put them directly on the right track. Afterwards, they will prepare their initial pitches for the first milestone event - the Kick-off - where they will present their innovative and sustainable ideas and get to know all project partner for the first time.

Working Phase

From then on, the teams start turning their ideas into reality. All project partners will support the teams with their know-how, industry insights and best practices. Through regular exchanges and on-sight visits (yes, also to the arena itself!),  we ensure a co-creational approach. Besides FC Bayern München and Allianz Arena, further partners which play a huge role during the stadium process will join the project and help the teams in developing their ideas. All teams will be accompanied by Arabesque and Bain & Company, one of the world’s leading strategy consulting firms, who provide helpful advice, methods and tools. Futury gives access to any other expert needed: user research, prototyping, business modelling and testing specialists... and get exposed: The Handelsblatt will give you great reach through their media channels!

Final Pitch

After three months of intensive work, the teams will present their prototypes and business models to all partners. This could be the first step towards your own start-up or direct career access to one of the partners. How far you want to reach simply depends on your commitment on the project.

Who are we looking for?

Whether you are a Project Manager, UX/UI Designer, Product/Business Developer, Marketing Manager, Sustainability Expert or an Engineer - everyone is welcome in this project. Our teams are as diverse and colourful as possible - this is the only way to create innovation.
You are passionate about topics like intra- and entrepreneurship.
You want to make a positive impact on the planet, while thinking outside the box.
You can think entrepreneurially and are familiar with the latest trends and innovations.
You can work fulltime in Frankfurt between the 13th of July and the 2nd of October.
You are studying (Bachelor's semester 5+ or Masters) or have already graduated.

What are your Benefits?

Monthly financial support for you and your idea
Intensive support by experts and renowned coaches
Direct access to all corporate partners
Create a sustainable future together with the most successful football club of Germany
All inclusive founders experience
Workshops and training curriculum to provide all
necessary skills
Work 3 months (full-time) in a co-working space in Frankfurt
Internship Certificate + the possibility to get credit points for your studies

Project Timeline

24th of May 2020
End of the application period.
End of May 2020
Announcement of the Participants
13th of July 2020
Official Project Kick-Off with the selected 5 Teams, FC Bayern München and all other project partners
July - October 2020
Project Development Phase
Intensive workshops on topics like Design Thinking, Business Modelling, Market research, Customer Experience, etc;

Execution of the ideas, prototyping, company visits, expert talks, pitches.
02th of October 2020
Final Pitch with all Corporate Partners.
Andreas Jung, Management Board FC Bayern München

„Together with Futury, we are looking for the best entrepreneurial talents that help us transform the Allianz Arena into the Sustainability Arena of the Future.“

Niklas Schäfer, Futury Alumni

„Besides an energizing team spirit, you become part of a potential new start-up in a setting incomparable to anything else. Or can you think about a place where you get all the freedom you need to be creative and being paid for creating your own company?“

Application - Formular

How does the application process work?

1. Online Application

  • Apply by yourself or as a team (up to 4 people).
  • Already have an idea? Fill out the idea form below.
  • Don’t have an idea? No probem, we will assign you to a team which already has an idea!

2. Phone Interview

  • Shortly after your application we will contact you and schedule an interview.
  • Afterwards, we will match you (if given) to a team and finalize your idea for selection.

3. Selection of Ideas and Teams

  • For a second phone interview you will prepare a short case study and present it to our project manager.
  • Our project managers then put together teams of 4 people based on their skillset and ideas.

4. Sign and Take Off

  • You receive your contract as well as all the information about the onboarding events.
  • Once we get your signed contract back – IT’S ON!

The application is closed.

The project starts on july 15th. We will contact the selected candidates as soon as possible.

Apply In 3 Quick Steps


Fill in the application formular with your first name, last name and Email adress.


Attatch your CV.


Optional: If you have an idea, fill in the idea form and submit it alongside your CV.

Idea Form
Questions? Read the FAQ or get in touch with me!

Past Projects

Frequently Asked Questions

Does Futury support me financially?

Yes, it is important for us to make sure that you have all the resources you need to make your idea happen and you can fully focus on your project. Therefore, we pay a monthly salary throughout the whole project.

I am still a student, can I participate in a project?

Yes of course! As long as you are available for the duration of the whole project (usually three months). Note that all projects take place in Frankfurt, we need you to be here full time.

How close do I work with the corporate partners?

All teams are in permanent contact with the corporate partners of the project through contact persons from the corporates, corporate visits and presentations.

Can I apply with my friends as a team?

Absolutely! Just let us know in the application guideline.

I am not a student anymore, can I still participate in the Futury projects?

Yes of course! We are open for people from all walks of life, in the end, its your skills and ideas, that matters!

How do you put the teams together?

We match talents based on their skills and their background, to make sure that everyone can contribute to the outcomes in a different way. Because there is no innovation without diversity ;-)

Questions? Contact me!

If you have any questions regarding the projects or the application process just send me an e-mail or give me a call:

+49 160 5759901

What are my benefits?

• Work 3 months (full-time) in a co-working space in Frankfurt
• Intensive support by experts and renowned coaches
• Direct access to all corporate partners
• Workshops and training curriculum to provide all necessary skills
• Monthly financial support for you and your idea
• Internship Certificate + the possibility to get credit points for your studies

Can I apply without an Idea?

You can apply without an idea. During the application process, we will help you to develop one or we match you with other participants who are still searching for team members but already have an idea.

Where do I work during the project?

Our teams get an own office in TechQuartier in Frankfurt where they work closely together with other startups and small companies.

Contact data

Futury GmbH
Paul-Ehrlich-Str. 51
60596 Frankfurt am Main

Phone: +49 69 – 348 750 53