The Mission V:
MOBILITY - Be Urban!

The program is already running.


Round five! This time, we're diving deep into the topic of urban mobility together with our main project partner SEAT.

Five teams consisting of 19 international students and young professionals are developing sustainable mobility concepts for urban areas. How can people and the environment be relieved? What options for sustainable mobility can be used to reduce climate-damaging emissions, noise and land consumption in cities and rural areas? #MobilityBeUrban

Premium Partner

Project Partners & Initiators

What was the program about?

Heavy traffic influx, congestion, traffic accidents, and air and noise pollution are just some problems cities currently face regarding micro and urban mobility. These developments will have far-reaching implications for the urban and transport mobility management of the future and call all stakeholders involved to find new ways for future mobility.

Therefore, we have started The Mission V with one of the pioneers of the automotive industry when it comes to urban mobility: SEAT has already developed various new solutions for micro-mobility and wants to take the e-revolution to the next level by focusing on urban mobility. For example, their already existing fleet of modern and electric urban vehicles, like the SEAT Mó, is the perfect starting point for defining new ways of mobility. Be part of that transformation by joining our joint project!

So for what solutions were we looking for? Urban Mobility touches more than the private consumer mobility journey (B2C), which, for example, describes how humans commute within a city. Additionally, it includes business/corporate mobility (B2B) and logistics, as these sectors shape urban traffic massively. In this project, we were looking for new customer journeys that redefine urban mobility and the mentioned fields to make it more customer-friendly and sustainable.

Now that is why we asked to address the following challenge statement:

How can we shape the future of urban mobility by developing new journeys for consumers, business and logistics?

Urban Mobility Map

“This map illustrates some of the important topics, features (e.g. vehicles) and problems of urban mobility that can be taken as food-for-thought when developing your ideas.”


The mobility of people for all kind of reasons (Work, Leisure, Duties, etc.).

  • Tackling the desires and needs of the mass market of private customers
  • Journey and experiences from departure to arrival should be optimized and simplified
  • Integrated journey, including all forms of mobility.


The mobility addressing special needs and requirements of businesses:

  • New commuting solutions for employees
  • Corporate Mobility Management as integrated solutions
  • Location-specific solutions tailored to the corporates’ needs


Transportation of goods (e.g. parcels) from production/storage to the end-customer.

  • Time and locations specific delivery for the last mile
  • Linkage between logistic hubs and end-points (recipient)
  • New means of transportation, e.g. robots, drones, etc.

Final Pitch

Trend Radar

The trend radar MOBILITY BE URBAN deals with the topic of "sustainable transportation" and the traffic transformation in the times of ever-increasing traffic density:

How will we get around in the future? What will the city of the future look like? What should we expect from modern mobility concepts?

Trend Radar

Get to know the teams!

Team 1 - Goldfinch

How can a platform solution connect companies that use drones for their goods transport with their customers? This is the question that the Goldfinch team is addressing. Drones are characterised by low energy consumption and low CO2 emissions. Since the team also wants to positively influence the social acceptance of drones in public spaces, the focus is on the transport of time-critical goods for hospitals, for example.

Team 2 - Connectra

The challenge is to ensure a good charging infrastructure for electric cars in the suburbs. For years, the development of charging stations for electrically powered vehicles has been a much-discussed topic, not only in Germany. The lack of charging options, for example, is still considered one of the most important reasons why people in the leading industrialised countries hesitate to buy e-cars.

The idea for the program is therefore: to set up a network of electricity generators outside the major metropolises, based on excess energy from households and companies.

Team - 3 Green Light

The challenge is to expand mobility options for smaller companies and start-ups. While large companies have been breaking new ground for years to promote employee satisfaction and offer flexible mobility options, small and medium-sized companies and start-ups do not always have these options.

The idea for the project therefore heads in the direction of a platform that provides various options flexibly and securely. This could help small businesses to offer enhanced mobility solutions.

Team 4 - Neways

The challenge is to bring together different mobility modules in everyday life. If there is the possibility to use multi-modal offers according to need, mobility could be designed according to demand and at the same time cities would be relieved of individual traffic.

The idea is to develop a flexible booking system, as a full-service platform, so that multi-modal planning of transport and everyday movement is possible.

Team 5 - Pacelo

The challenge consists in transporting items such as parcels and luggage in a sensible way on the last mile of logistics. Thus, it would be optimal if the electric scooter offered the possibility to carry luggage or shopping. This is also a question of the design of such a transport option for various mobility devices.

The idea is therefore to enable or to optimise transport options on popular means of transport in urban areas.

Program Timeline

December 5th, 2020
Application Deadline
Beginning of December 2020
Announcement of the Participants
February 15th, 2021
February- May 2021
Program Phase
May 11th, 2021
Final Pitch with all Corporate Partners
Dominik Müller, Green Light, The Mission V

“We really like that The Mission is a safe environment to test out our ideas. In addition, Futury provides us with an excellent network of corporate partners that share their knowledge with us and are willing to help us to remove the roadblocks on our way.”

Walter Sinn, Managing Partner Bain & Company Germany

"It's the combination of young enthusiastic talents on the one side and motivated corporate partners on the other side that enables The Mission to catalyze innovation in a unique way."

Lena Rehder, Connectra, The Mission V

"It’s just great to work with so many inspired and motivated people. The corporate partners and Futury members act as experienced sparring partners, who supply us with great support and accompany us on our way towards a solution. They provide us with valuable feedback and help us taking on new perspectives."

Anurag Gupta, goldfinch, The Mission V

“It’s a very young, dynamic environment to work in. Moreover, we feel connected to all the other teams and do not have the need or feeling of competing against each other. Instead, we find this environment perfect for supporting each other’s ideas, struggles - being a big team.”

Lukas Peschmann, pacelo, The Mission V

“A huge diversity of personalities is one of the most valuable aspects being part of the Mission V. This environment is motivating and inspiring to make the most out of the time, which passes by very fast.”

Past Programs

Contact data

Futury GmbH
Paul-Ehrlich-Str. 51
60596 Frankfurt am Main

Phone: +49 69 – 348 750 53