Banking - Be Green!
A Customer Lifecycle Approach

The sustainability debate has fully gripped the financial sector. So how can new, sustainable and integrated offerings look like, especially in retail banking, that a bank should offer its customers in the future?

What we do

Together with Deutsche Bank, Bain & Company, GreenCycle and Handelsblatt, Futury has launched a new initiative for a sustainable future. We are searching for young talents for each of these twelve topics to develop sustainable solutions within 3-month innovation projects.

Are you concerned about the future of our planet? Join now to make a change!

What is "Banking - Be Green!" about?

The banking industry is currently going through a lot of changes, as the customer preferences and demands transform. Our project aims to determine the expectations of new generations of customers and adapt our partner Deutsche Bank’s offerings accordingly.

Consumers’ awareness of the importance of sustainability has drastically affected their purchasing behavior. When choosing a new product or a service, sustainability has become one of the deciding factors, especially for the younger generation.

Banks provide customers with different products and services at every stage of their lives. From financing the education, to buying their own house, to planning the retirement. They need to adapt their offerings to the preferences and expectations of the new generation to retain market leadership and grow their customer base.

But how? In collaboration with Deutsche Bank, Futury has defined nine fields of innovation, in which customers reach out to banks’ services:

Innovation fields

Together with Deutsche Bank, Futury has defined these 9 fields of innovation. Deutsche Bank offers services in each of these fields. As sustainability becomes a deciding factor for many consumers, especially for the younger generation, new services must be developed to meet their demands. We are therefore seeking innovative business models with Deutsche Bank and other partners, that focus on sustainability.
Do you have a new business idea that makes banking more sustainable in one of these fields?


Banks have a clear impact on education – one of the building blocks of modern society.

They give us, for instance, the opportunity to take on student loans to finance our entire education. But also - a creativity summer school, a semester abroad or an online programming course. In the modern world, the education process doesn’t stop at a certain age. It's a life-long process of obtaining new skills, training for new jobs and discovering new things.

Some banks act as educators too, offering financial education programs.

Have ideas on how to integrate sustainability in the bank offerings for students and those interested in further education? Apply with your idea now.


Paying for taxi rides with cash? In 2020?

Nowadays we take online payment, as well as other services like miles collection, bonus points & benefits for any kind of transportation as a given. Banks profit from this kind of cooperation and attract new customers with that. However,  mobility trends are changing. We take our ecological footprint more and more into account when choosing how to get from A to B. The old approaches are becoming less relevant and banks need to adjust to the new customer preferences.

Have ideas on how to integrate sustainability in the bank offerings for this living world? Apply now with your idea.


The tools we rely upon to communicate today were only science fiction some fifty years ago.

The Internet and Smartphones have disrupted many industries and changed our lives forever. Online platforms keep developing new business models to adjust to customers’ preferences and needs.

Who would have thought that we would use Instagram for shopping, Amazon for watching films and Facebook for finding our dream job? What can banks learn from leading online platforms to ensure sustainable growth? You have an idea? Apply now!


Shopping has never been as easy as today.

We can have anything delivered to our door within days or even hours, from anywhere in the world. But consumerism has become a guilty pleasure for many of us since we now understand the real costs and consequences of our care-free shopping.

Transportation and packaging are a growing concern. That is why sustainable fashion, for example, grows steadily among young shoppers.

Banks possess information about our payments and thereby understand our consumer behavior. They can use their power to incentivize sustainable consumption. But how? Have Ideas? Apply now!


We all need a place to call our home.

But in the broader sense, the concept of living is not just about ownership or rent, but also about the choice between privacy and a community feeling, the relationship between family and work, and of personal freedom and collective security.

We are talking about housing concepts that are in line with demographic trends, one of which is ultimately the desire of people to live a sustainable life.

How can Deutsche Bank support people in finding the right housing model or offer sustainable services that support tenants and landlords? Have ideas? Apply now!


We want to travel more sustainably.

During our trips, we make a lot of financial decisions that influence our environmental footprint. Banks have the opportunity to become the central component of sustainable travel by offering services that enable environmentally friendly travel.

Some of the competitors already offer travel-oriented services like free withdrawals abroad and travel insurance. However, for the young generation, sustainable travel solutions will be the most important ones when choosing a bank to travel with. What niche can Deutsche Bank define for itself to address these needs of the new generation? Have ideas? Apply now!


What we eat and where our food comes from is extremely important for us. And we have what to choose from - seasonal, regional, vegetarian, vegan - the list goes on.  Moreover, we have so many options for how to organize our meals – we can go out, we can order in, we can cook ourselves with the ingredients we buy from the supermarket or our community garden. Often or not, the willingness to reduce our ecological footprint plays a big role in making all these decisions.
How can banks use their knowledge of consumer behavior to encourage a more sustainable diet? Have ideas? Apply now!


More and more young people come to the realization, that they won’t be able to count on state pension once they hit the pension age.

That’s why they start using alternative saving methods, like i.g. buying stock. With the rising concern about the future of our planet, people want to make sure that their investments have a positive impact on the environment.

The bank can play a huge role in making our planet more sustainable by enabling its clients to invest in green funds, green startups, and climate bonds. Have an idea on how to make it happen? Apply now!


Doctors and other health professionals should concentrate on what is really important:

helping people. So how can the professional and private everyday life of health professionals be optimally relieved so that they can concentrate fully on the people?

Or are there services that can be offered to patients in order to create added value for them? The aim of the project Banking-be green is to find creative and innovative solutions that banks can offer in this area.

If you want to participate in the project, choose one of the nine innovation fields and think of an innovative business idea that adds value to Deutsche Bank and its customers.

For instance: an advanced business model, an improved customer interface, an optimized service or a completely different solution. A possible example for the area “leisure” could be a green travel credit card that allows customers to track the sustainability of their holidays worldwide.

During the project, you will focus on developing your idea into a validated business model with the support of Futury, Deutsche Bank, Bain and Company and the other respective partners.

When will the project start?

February 2020

Who are we searching for?

The project is for motivated, young talents, who want to revolutionize the banking sector and bring sustainability into business.

More informations in the FAQ below.

How can I develop my idea for my application?

• Develop and show us your best idea for one of the innovation fields, defined above
• As a guideline you can use one of the following fields for developing your idea. Most important: Be creative!

This application guideline will help you to communicate your idea in a clear and structured way.

Download it by clicking here...

If you simply can't think of an idea - no problem, we'll connect you with other applicants who have an idea but are still looking for team members.

What is Futury about?

Futury is an innovation and company building platform that connects students and innovation-seeking companies. We like to give talented people the opportunity to unlock their full potential by developing value-based innovations.

Futury starts with the innovation request of the business partner, transforms it into a project and invites young talents and entrepreneurs to participate in these. During the project phase, the teams go through a structured, three-month start-up and innovation program that takes them from the first concept to the final business case.

In addition to professional and technical workshops, the teams are coached by experienced mentors of the Werte-Stiftung, to ensure sustainability in innovation.

Enjoy your Benefits!

Work 3 months (full-time) in a co-working space in Frankfurt
Intensive support by experts and renowned coaches
Direct access to all corporate partners
Workshops and training curriculum to provide all
necessary skills
Monthly financial support for you and your idea
Internship Certificate + the possibility to get credit points for your studies

Project Timeline

End of the application period.
December 2019
Announcement of the Participants
February 2020
Official Project Kick-Off with the selected 5 Teams and all Corporate Partners
February-April 2020
Project Development Phase
Intensive workshops on topics like Design Thinking, Business Modelling, Market research, Customer Experience, etc;

Execution of the ideas, prototyping, company visits, expert talks, pitches.
May 2020
Final Pitch for the Corporate Partners.
Ulrich Höngen, CEO Wisag Catering

During our project with Futury, we have seen that Futury can offer us a great opportunity to work together with young, well-educated and committed people to develop new, innovative ideas.

Laura Mehler

Futury helped us the most by offering us the access to the corporate partner network. This allowed us to validate our ideas and hypotheses and test our products in a real-world scenario.

Application - Formular

In case you are a team, please send us a note in the application guideline

Apply In 3 Quick Steps


Fill in the application formular with your first name, last name and Email adress.


Attatch your CV.


Optional: If you have an idea, fill in the application guidelines and submit it alongside your CV.

Application Guidelines
Questions? Read the FAQ or get in touch with me!

Past Projects

Frequently Asked Questions

Does Futury support me financial?

Yes, it is important for us to make sure, that you have all the resources to make your idea happen and you can fully focus on your project. Therefore, we pay a monthly salary throughout the whole project.

I am still a student, can I participate in a project?

Yes of course! As long as you are available for the duration of the whole project (usually three months). Note that all projects take place in Frankfurt, we need you to be here full time.

How close do I work with the corporate partners?

All teams are in permanent contact with the corporate partners of the project. Durch contact persons from the corporates, corporate visits and presentations

Can I apply with my friends as a team?

Absolutely! Just let us know in the application guideline.

I am not a student anymore, can I still participate in the Futury projects?

Yes of course! We are open for people from all walks of life, in the end, its your idea, that matters!

How do you put the teams together?

We are trying to mix the teams as best as we can. Innovative ideas arise, when people from different backgrounds work together!

Questions? Contact me!

If you have any questions regarding the projects or the application process just send me an e-mail or give me a call:

+49 157 85668599

What are my benefits?

• Work 3 months (full-time) in a co-working space in Frankfurt
• Intensive support by experts and renowned coaches
• Direct access to all corporate partners
• Workshops and training curriculum to provide all necessary skills
• Monthly financial support for you and your idea
• Internship Certificate + the possibility to get credit points for your studies

Can I apply without an Idea?

You can apply without an idea. We will then match you with other participants who are still searching for team members but already have an idea.

Where do I work during the project?

Our teams get an own office in WeWork in Frankfurt where they work closely together with other startups and small companies.

Contact data

Futury GmbH
Paul-Ehrlich-Str. 51
60596 Frankfurt am Main

Telefonnummer: +49 69 – 348 750 53