Do you want to disrupt the food industry?

We might have something for you...
Three-month acceleration program for early-stage startups
Intensive collaboration with industry partners from the food value chain
Funding, office space, experts and coaching
Broad media coverage provided by us and the Handelsblatt
Batch starts September each year
Based in Frankfurt, Germany
Apply for the upcoming batch

We bring key partners of the value chain together to collaborate for new, sustainable solutions

Supplier
Production & Manufacturing
Cultivation
Retail
Consumption & Nutrition
Waste Management & Recycling
Distribution
Raw Materials
Supplier
Production / Manufacturing
Distribution
Retail
Consumption
Waste Management/Recycling
Raw Materials
Supplier
Production/
Manufacturing
Distribution
Retail
Consumption
Waste Management & Recycling

Our Network

Program Partners

Program partners are closely involved in the program and work with each other and the teams on a weekly basis.

Initiators

Together we initiated THE MISSION to solve the sustainability challenges of tomorrow.

Your benefits of joining THE MISSION...

Start-up
Corporate

A total package, worth +100.000 EUR, consisting of:

5.000 EUR funding for your start-up
Individual coachings by Bain & Company (business), Osborne Clarke (legal), e:fs TechHub GmbH (data) WSL Patentanwälte (IP) and more
Media campaign and package provided by Handelsblatt Media Group (exclusive featuring, advertorial and more)
Matching with great team-members from our talent-pool if you are looking for additional support

Priceless:

Close collaboration with 10+ industry partners from the whole value chain
Apply here
Start-up and technology scouting: Access to the most relevant start-ups in your industry (report and longlist)
Collaboration and piloting with selected start-ups within the program
Holistic solution development together with industry players from the whole value chain
Broad media coverage and campagin provided by Handelsblatt Media Group for all our partners
Industry insights: Co-publisher of the "Trend Radar", co-host of the "Sustainable Innovation Day", participation at "THE MISSION Summit"
Talent acquisition: Find your new employees within our talent pool consisting of more than 4.000 young talented people through dedicated formats
Join here

Key dates for THE MISSION Food

Application Deadline

June 12th

You have an idea that fits into the value chain and innovation fields? Or you like to contribute to an idea? Then apply!
Hand In Day

June 14th

Till this day, you can edit your application on our internal Futury Innovation Platform.
Demo Day

July 6th

The best 10 teams pitch in front of a jury (consisting of the participating corporate partners). Together we select the most promising 5 teams who will start the program.
Kick Off

August 31st

The program is launched in a big kick-off event with all participating corporate partners and teams.
Interim

10/12/2023

At the Interim event, our selected startups present their progress over the course of THE MISSION Food and they join workshops with our corporate partners to foster their collaboration.
Final Pitch

12/14/2023

In a big final pitch the teams will present the final results and have the opportunity to negotiate follow-on options with the partners.

How THE MISSION works

With THE MISSION Food, we connect top food and agritech startups with leading companies and experts from the industry to jointly work on sustainable solutions of tomorrow. THE MISSION Food offers four solutions:

Accelerator Program

Co-develop and test new and sustainable business models with leading industry partners and selected early-stage start-ups.

Talent Matching

Get access to a constantly growing pool of +4.600 talents and start-ups to position yourself in the industry or to find your next co-founder.

Media & Events

Position your company/startup as an industry leader/disruptive change maker through our year-around media campaign, trend radars and corporate networking events.

Sustainability Challenger

Challenge your sustainability programs and activities with partners across the value chain.

Accelerator Program

Co-develop and test new and sustainable business models with leading industry partners and selected early-stage start-ups.

Talent Matching

Get access to >4.600 talents and start-ups to position yourself in the industry or to find your next co-founder.

Media & Events

Position your company/startup as an industry leader/disruptive change maker through our year-around media campaign, trend radars and corporate networking events.

Sustainability Challenger

Challenge your sustainability programs and activities with partners across the value chain.
Join as a corporate!

THE MISSION Food focuses on the following challenges

Safety, Fraud​ & Crises
Alternative Nutrition ​
Traceability & Transparency​
Glocalisation
Food Waste​

THE MISSION: Podcast

Interested how we tackle sustainability and economics in our program THE MISSION? We produce different podcasts to exactly those topics – Check them out!

THE MISSION: Media

In print or digital, our Trend Radar in collaboration with the Handelsblatt Research Institute analyses the food industry's sustainable approaches.

Read the latest Trendradar here or get industry insights through the interviews with our market-leading corporate partners here.

THE MISSION: YouTube

Check out our teams out of our first batch of THE MISSION waste.