TM VI: Week 4

July 2, 2021

Our mission at Futury is to inspire, match and enable entrepreneurial talents and market leaders to innovate together and with our flagship program ‘The Mission’, we clearly dedicate our work to the cause of sustainability. In fact, we want to transfer sustainability challenges into innovation opportunities and to ensure a promising outcome, our teams’ ideas should be innovative, feasible and sustainable for a lasting positive impact on our world.  

The innovativeness and feasibility of our teams’ ideas are constantly challenged during our deep dive sessions with Bain & Company and our status calls with our corporate partners – plus, our program managers are topic-experts themselves. Sustainability, however, is more difficult to assess because the terminology and frameworks widely vary while political agreements constantly change. Moreover, the real impact of both a challenge and its solution are not always visible. Fortunately, our teams are supported by experts who will help them to develop truly sustainable solutions without losing track during their journey.

During a workshop on the Sustainable Innovation Framework, Tobias from the Werte-Stiftung and Jannis from Futury shared their knowledge about innovation and sustainability, introduced our talents to relevant concepts and frameworks, and steered our teams’ ideation sessions into a sustainable direction. To begin with, Tobias and Jannis encouraged our talents to create sustainability personas to identify current pain points and general behavior patterns, and to test their first-draft ideas against identified market needs. As a second step, our teams were asked to reflect on and measure their ideas’ sustainable impact in terms of, among others, the three sustainability pillars (environmental, social, economic), the triple bottom line (people, planet, profit) and the ESG criteria. Further, the teams placed their ideas within scientific frameworks, and defined their visions and missions. Based on their visions, our talents developed concrete challenges that they aim to advance with their solutions to decrease the footprint, increase the handprint, and raise the heartprint of our community.

The footprint describes the negative impactof humans on the planet and our society, such as CO2 emissions, the extinction of species or the exploitation of labor. The handprint, on the other hand, expresses the positive impact of humans on the planet and our society by, for example, protecting ecosystems, increasing the life quality, and improving the social cohesion. The heartprint, lastly, depicts the transformative impact on individuals that could, for example, source from incentives for sustainable actions or emotional narratives.

For a lasting positive change, it is important to find encompassing solutions that consider every possible impact and contribute to as many sustainability pillars as possible. During the workshops, our teams became more aware than ever that sustainability is an incredibly large field with multiple, interconnected challenges, and we can only solve these by reinforcing discussions about the status quo, introducing innovative solutions, and shifting from attitudes towards actions. Specifically, we must win over people’s hearts and our teams – with their individual backgrounds, experience, and expertise – are important drivers for a more sustainable future. We are really looking forward to seeing their ideas grow and, ultimately, change the world.  

As always, stay tuned and stay healthy,

Your Futury-Team


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