It is already halftime for our current mission “Mobility – Be Urban”, and we are proud to present what our teams have achieved within only five weeks. During the second milestone of our program, the Interim Pitch, they could present their solutions to an audience again to convince our corporate partners of their ideas and to receive valuable feedback for their ongoing work.
First up was pacelo who tackles the limited transport options for baggage on conventional e-scooters to increase the safetyand comfort for current rides and to, on the long run, create new use cases for e-scooter journeys. Specifically, they work on an add-on transportation component that allows users to carry their baggage on e-scooters without any compromises. On that note, the team’s research showed that consumers find themselves in unmanageable carrying situations everyday – when shopping spontaneously, running errands on the go, or travelling with multiple means of transportation. Their physical and digital prototype(s), however, are a promising first step towards a more comfortable e-scooter journey that willmake scooters more attractive for the everyday usage.
Neways, on the other hand, focuses on the public transport and mobility-as-a-service that enables users to plan, book and pay for multiple means of transportation through a joint digital channel. Looking at the current trends, multimodal journeys and on-demand services are dominating the industry, and the team’s further research showed that people are searching for a comfortable way of planning, paying, and ticketing their trip within one app only. Thus, neways wants to provide on-demand side-services that add benefits to public transportation by offering users to purchase tickets for cultural experiences nearby. By allowing the users to save time and money, this solution will incentivize theuse of public transport and path the way towards an inclusive, safe, resilient,and more sustainable mobility sector.
Connectra aims to provide the community with a sufficient energygrid for electrical vehicles by connecting private households to share resources. Their vision is to increase the usage of e-vehicles by making chargers accessible and affordable for the mass segment. After an intense research including studies, netnography, interviews and experts talks, they have mapped the market needs and challenges as well as competitors to advance their solution. Despite of the trending e-mobilty sector, many consumers hesitate to use e-vehicles because they do not have the possibility to charge them at home. To facilitate the usage, Connectra works on a hassle-free platform that supports the community in installing and sharing chargers on private grounds to finally shift from fossil fuels to e-mobility.
Green Light wants to create a world in which corporate mobility is flexible and sustainable. However, the team’s research shows that business mobility is currently affecting the environment in a way that is not bearable for the planet. Simultaneously, the yearly reporting data makes it hard to read and incorporate insights about sustainability into the decision processes. Better data would enable the simulation of different strategic options and create room for improvements that, in fact, concern both the employer and the employees. Thus, Green Light aims to make environmental data visible through an app that provides tangible information about the company’s and the individual’s footprint. Looking forward, the team will explore possible features for a better integration and engagement on all levels that will, in the end, decide about the solution’s real impact.
Goldfinch, lastly, takes transportation into the air to createa more sustainable mobility sector. Specifically, they want to help delivery companies to optimize the last mile delivery of urgent spare parts by using drones. Currently, however, the B2B last mile mostly happens on the road which is not the most sustainable solution – in fact, it is highly affecting the environment but lacks efficient alternatives. Thus, the team wants to make the best last mile options visible to the industry while, simultaneously, providing drone service providers with a platform to display their services. On this platform, goldfinch will visualize potential use cases, simulate the last mile delivery, compare the vehicle performance of current solutions with drone deliveries, and centralize and standardize drone market offers to identify the best drone vehicle that corresponds to specific needs.
What an event, and we are still amazed by the elaborated concepts that our teams developed during this short period of time. Obviously, they have spent their energy and time into a thorough market research to define their problem. Further, they have finetuned their solutions together with our corporate partners and constantly challenged their ideas. However, there will always be room for improvements,and our feedback givers encouraged the teams to dive back into their user research to develop solutions that is customer-centric and market-ready. Thus, user testing and the evaluation of market entry points are next on our teams’ agenda as well as the development of a proper business model to turn ideas into reality.
To conclude this successful pitch and to motivate our teams for the upcoming weeks, Jule from Bain & Company and Melanie Rupp from SEAT reflected on their experience and our joint achievements so far. We all admire the teams’ enthusiasm and confidence, and we can only encourage them to connect and exchange ideas with each other and our corporate partners to benefit from our program at the fullest.
As always, stay tuned and stay healthy,