TM V: Week 5

March 22, 2021

Having an idea is the first step into developing a new business. A company, however, stands and falls with its inner structure and, most importantly, its employees. Many companies rely on the familiar roles of a Chief Executive Officer (CEO), a Chief Financial Officer (CFO), a Chief Marketing Officer (CMO) and a Chief Technology Officer (CTO), which – in our minds – should equal an entrepreneurial mastermind, a financial guru, a media-allrounder and a topic specialist. However, roles and responsibilities are just a blank sheet when creating a new business and especially for companies that want to conquer the market with innovative ideas, these structures need to be challenged.

Our teams havebeen keen to implement their ideas from day one but also spent time to define their roles within a freshly founded team – prior to the actual deep-dives, andthis has been crucial for their success. Under the careful consideration of each other’s academic and work experience as well as individual strengths and behaviors, our talents have investigated possible positions and openly discussed their fit to both the team and the team’s members. Moreover, they defined their own project roles and divided their tasks accordingly to develop themost suitable structure. Thus, roles and responsibilities vary depending on the team but, nonetheless, evolve around the following ones:

The Project Manager is at the steering wheel and responsible for the project planning and resource management to secure a constant progress. Specifically, this person defines workflows and weekly sprints while also keeping track of the tasks and providing feedback. Moreover, he or she controls the communication towards all stakeholders, manages corporate partners and takes care of deliverables for regular meetings. Thus, the project manager should be structured and target-oriented to always focus on the bigger picture.

The Product Manager, on the other hand, is responsible for the planning and management of the product to successfully place and position it in the market. Specifically, this person plans, conducts and synthesizes user research to ideate the product and to define the product’s orientation. Consequently, he or she is an important link between marketing andsales who requires good communication skills, a user centric mindset and a profound knowledge about the product’s technical side and UX design tools.

The Technology Manager analyzes and integrates data from the user research into the product’s development. Consequently, he or she is responsible for the product’s technological and data requirements. To manage product-related IT systems, this person requires programming experience as well as the ability to transform research results into solutions.  

The Business & Sustainability Expert, lastly, manages business assumptions and researches the market and its competitors to refine the business model. Further, he or she performs financial modelling, and tracks the product’s sustainability impact. Hence, this person should have a business mindset aswell as a strong interest in sustainability and the business field in which the company aims to succeed.

Apart from these roles, our talents are experts within multiple work and research fields that come into play regularly and allow them to learn from each other. Besides, they bring in various social skills to balance the work, mediate processes and lift the spirit. Obviously, diversity is one of the key drivers for the teams’ success, and we could not agree more when looking at our talents from all over the world.

As always, stay tuned and stay healthy,

Your Futury-Team


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