Only sustainable innovation can have a long-lasting positive impact on the economy, society and the planet. THE MISSION is a large-scaled initiative for a sustainable future that will tackle the challenge to bring sustainability into business in 12 different fields of the industry.


Together with Deutsche Bank, Bain & Company, PreZero and Handelsblatt, Futury has launched a new initiative for a sustainable future. We are looking for young talents for each of these twelve topics to develop sustainable solutions within 3-month innovation projects. Are you concerned about the future of our planet?
Join now to make a change!

How it works

With the initiative THE MISSION, we want to pursue one goal. To bring sustainability into various fields of the industry. To this purpose, all THE MISSION partners have jointly defined 12 different topic areas. Each of these areas will be covered by one innovation project, i.e. a MISSION. Each project lasts three months and consists of different phases, which are described below.

Planning the adventure

Every Mission starts with the identification of suiting partners for the selected project topic. Over the years, we have established a broad network of excellent corporate partners, from German Hidden Champions to DAX companies. Together with the selected partner, we define the project scope by pinpointing the most pressing issues of the represented industry in terms of sustainability.

By breaking down industries into value-chains, customer journey steps and touchpoints, we determine five innovation fields for each project, where we see the potential for sustainable innovation. Later in the project, each innovation field will be represented by one team.

Once the scope is set, we start with the recruiting.

Looking for the best companions

The common goal: to bring together the best experienced and young minds.

For each project, we look for young entrepreneurial talents with different academic and professional backgrounds who want to make a positive impact on the planet. We take a holistic approach in our selection process. We pay close attention to academic as well as extracurricular achievements, but what counts the most, is the candidates motivation and mindset.

We look for open personalities who are willing to make a change with their ideas and skills. The most promising 20 candidates are staffed into five teams. We make sure the teams are interdisciplinary and diverse. We encourage our candidates to apply with their own ideas or develop one with our help.

Once all teams are set, we kick off the project!

Let the adventure begin!

Futury welcomes the teams in Frankfurt with an intensive onboarding week full of methodological workshops, e.g., Design Thinking, User Research, as well as expert lectures to put them directly on the right track. Afterward, they prepare their initial pitches for the first milestone event – the Kick-Off – where they present their innovative and sustainable ideas to our corporate partners and get to know them for the first time.

From then on, the teams start turning their ideas into reality. All project partners support the teams with their know-how, industry insights and best practices. Through regular exchanges with all project partners and on-sight visits, we ensure a co-creation approach. All teams are accompanied by Bain & Company, one of the world’s leading strategy consulting firms, which provides them with helpful advice, methods and tools. Futury gives access to any further expert needed: user research, prototyping, business modeling and testing specialists.

Furthermore, the Handelsblatt, as one of the initiators of THE MISSION, provides media coverage throughout the whole project on all of their channels. After three months of intensive work, the teams will present their prototypes and business models to all partners in the last milestone event - The Final Pitch. This could be the first step towards their own start-up or direct entry to one of the partners. How far our talents want to reach simply depends on their commitment.

The result of the adventure

After the final pitch, each team decides for themselves how they want to continue this adventure. They have many options to choose from:

  • To continue working on their innovative idea in form os an independent start-up.
  • To continue working in their innovative idea on the platform of one of the corporate partners.
  • To use the opportunity for direct entry to one of our partners.
  • None of the above - the talents are also free to see this adventure as an opportunity for personal and professional development.

All of the talents and corporate partners of each THE MISSION project enter our Futury Alumni program, where Futury connects them beyond the project. 

See Our Success Stories

Now, it's your turn!

You want to found a start-up, but until now, you just missed the right idea and the right team? You want to work on innovative ideas for a sustainable future? You want to solve real problems together with partner companies and a huge network of experts? Then join a "Mission" and discover your purpose - your start-up is waiting for you!

Have a look at our currently open "The Mission" projects and apply to get this once-in-a-lifetime entrepreneurship experience.

Open Projects

Our Success Stories

The Mission I:
Waste - Be Circular!

Waste - Be Circular! was the first of the 12 future fields that were worked on by the initiative THE MISSION.

The topic of this project was the reduction of plastic waste. Plastic is everywhere, and you can hardly get rid of it - plastic waste is a global problem that threatens our earth and seas - and it is our task to solve this problem.

Together with 11 companies covering the entire plastic value chain, from production (Huhtamaki, Schur Flexibles), distribution (DB Schenker), retail (Schwarz Group), recycling (PreZero), and many more, the five selected teams worked on their solutions to reduce, reuse or recycle plastic waste.

The project started in October 2019 and continued until December 2019. See here the outcome:

More info

The Mission II:
Banking - Be Green!

The banking industry is currently going through a lot of changes, as the customer preferences and demands transform.

The second project of The Mission aims to determine the expectations of new generations of customers and adapt our partner Deutsche Bank’s offerings accordingly.

The project started in February 2020 and continued until May 2020. See here the outcome:

More info

The Mission III:
Sports - Be Sustainable!

The Allianz Arena alone attracts more than 2 million football enthusiasts every year, which cheer for their club, meet friends, and have a great time.​ On a regional, national and international scale:​ Football moves the world and has a huge social, economic, but also ecological impact. That is why we have started our third Mission:​ Transforming the Allianz Arena into the Sustainability Arena of the future.​

The third project of The Mission aims to transform Allianz Arena into the Sustainability Arena of the future.

The project started in June 2020 and continued until May 2020. See here the outcome:

More info

The Mission IV:
Work - Be Next!

Our fourth Mission was all about the topic of New Work. In the next years, a whole new generation will enter the job market. They have different expectations from their employers and a value system built around the topic of sustainability. That is why we have started this project with excellent corporate partners who want to shape the future of work.

The project started in October 2020 and continued until February 2021. See here the outcome:

More info
Annabell Hillenbrand, Manager, Bain & Company

In The Mission, you have motivated and driven young talents on the one side and big established companies on the other side. Bringing them together creates an incredible microcosmos where you can really change things.

Laura Mehler, Futury Alumni

Futury helped us the most by offering us the access to the corporate partner network. This allowed us to validate our ideas and hypotheses and test our products in a real-world scenario.

Frequently Asked Questions

Does Futury support me financially?

Yes, it is important for us to make sure, that you have all the resources to make your idea happen and you can fully focus on your project. Therefore, we pay a monthly salary throughout the whole project.

I am still a student, can I participate in a THE MISSION project?

Yes of course! As long as you are available for the duration of the whole project (usually three months). Note that all projects take place in Frankfurt, we need you to be here full time.

How close do I work with the corporate partners?

All teams are in permanent contact with the corporate partners of the project through contact persons from the corporates, corporate visits, and presentations.

Can I apply with my friends as a team?

Absolutely! Just let us know in the application form.

I am not a student anymore, can I still participate in the THE MISSION projects?

Yes of course! We are open to people from all walks of life, in the end, it's your idea, that matters!

Can I work for FUTURY?

SURE! We are always looking for awesome people to support our team.❗ In the section Jobs you can find our open positions!

Questions? Contact me!

If you have any questions regarding the projects or the application process, just send me an e-Mail or give me a call:
+49 160 5759901

What are my benefits?

• Work 3 months (full-time) in a co-working space in Frankfurt
• Intensive support by experts and renowned coaches
• Direct access to all corporate partners
• Workshops and training curriculum to provide all necessary skills
• Monthly financial support for you and your idea
• Internship Certificate + the possibility to get credit points for your studies

Can I apply without an Idea?

You can apply without an idea. We will then match you with other participants who are still searching for team members but already have an idea.

Where do I work during the project?

Our teams get an own office in TechQuartier in Frankfurt where they work closely together with other startups and small companies.

Contact data

Futury GmbH
Paul-Ehrlich-Str. 51
60596 Frankfurt am Main

Phone: +49 69 – 348 750 53