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Who is already in?

We foster sustainable innovation and drive market-ready solutions in the food industry by connecting start-ups, companies and experts!

We work against world hunger. And for sustainable consumption and production of food

Food production accounts for over a quarter (26%) of global greenhouse gas emissions and the demand for food is continuously increasing due to a growing global population. The urgency to produce more with less is on top of the agenda. Over the last THE MISSION Food programs, we faced the challenge of providing access to a nutritious diet and reduce the CO2 footprint of the industry by building several solutions:

Logo of rest:art
rest:art recycles spent grain (brewery side stream) into vegan meat alternatives that are rich in protein and can be produced cost-effectively on a large scale.
Logo of SymBiotic Food
SymBiotic Food has developed a combination of vertical farming and aquaponics that is highly energy efficient and maximizes yield thanks to Fraunhofer orbiplant technology.
Logo of odacova
Odacova has developed an app that helps people eat healthier. Their B2B business model is aimed at catering partners with the goal of becoming part of BGM (company health management).
Logo of terra
Terra Preta uses pyrolysis to produce biochar from agricultural waste. Used on agricultural land, it stores carbon in the soil and can be used for both carbon in- and offsetting.
THE MISSION Food has not only given us access to customers and partners from production, retail and gastronomy, but also supported us in the further development and scaling of our business model. To all founders: This is much more than just a standard accelerator program!
Elvira Bechthold,
Start-up Founder at rest:art
Ohne THE MISSION Food könnten so köstliche & fabelhafte Problemlösungen wie jene von rest:art kaum so solide, geschmeidig und rasch in den Markt gleiten! Gemeinschaftsgastronomie-Unternehmen wie Dussmann sind froh, dass es Accelerator wie euch gibt - das macht uns die skalierbare Anwendung von Futurefood-Produkten wesentlich leichter.
Christian Hamerle,
Head of Food Service at Dussmann
THE MISSION Food ist ein tolles Programm, um verheißungsvollen Food-Startups die nötige Traktion zu geben!
Prof. Dr. Carsten Leo Demming,
Professor at DHBW
Long-term thinking and responsible action are part of our self-image at WISAG. Therefore it needs innovations: New products and business models are the basis for a liveable future. Together with Futury Ecosystem we integrate start-ups into our digital and sustainable transformation and appreciate The Mission as a platform for innovative ideas and constant exchange.
Till Eichenauer,
Head of Digital Transformation & Innovation at WISAG

CORPORATES

With us our corporate partners find the right solutions and talents to achieve their ESG and sustainability targets.

Join us as a corporate!

STARTUPS

We support startups in their piloting and growth phase to find strong partners for collaboration, faster go-to-market or product development.

Join us as a startup!

TALENTS

With us entrepreneurial talents find jobs in the industry or startups to contribute to a sustainable future.

Join us as a talent!

Our focus topics

1
Alternative Products & Foods
2
Nutrition & Health
3
Traceability & Sustainability
4
Regenerative Agriculture
5
Food Waste

Our main USP?

We think and act in value chains and ecosystems to develop ready-to-scale solutions according to market needs!

Selected Startups

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2023

iComplai

Software-based early warning system for identification and prediction of raw material risks in the food supply chain
2023

Freshflow

AI-Forecasting tool to reduce ultra-fresh food waste at retailers through more accurate orders
2023

Omnivore Recycling

Container-sized recycling system for organic food waste to obtain high-value animal feed using insects
2023

Planet A Foods

Cocoa-free chocolate produced by fermenting oats and sunflower seeds with reduced footprint on climate (CO2), biodiversity and natural resources such as water
2023

Nerite

Proprietary soil sensors collecting data, measuring & reducing scope 3 emissions directly on the farm while optimizing soil usage
2023

InPlanet

Carbon dioxide removal through the application of rock powders in tropical agriculture, generating Carbon Removal Credits helping companies achieve Net-Zero Commitments
2022

Scopehub

AI powered emissions reduction platform helping the food industry to manage and reduce their emissions cost effectively.
2022

Terra Preta

Network of farm-operators using pyrolysis to transform agricultural waste into biochar and generate carbon credits
2022

Odacova

Personalized nutrition app using AI to provide optimal nutrition plans tailored to the users’ needs
2022

SymBiotic Food

Modular sustainable food production system combining vertical indoor farming and aquaponics
2022

rest:art

Upcycling brewers spent grain to create new food & beverage products to reduce food waste

Leading experts and mentors

DLG

Carola Herbst, Deputy Managing Director

LH München

Jennifer Sander, IT Strategist E-/Open Government & Smart City

METRO

Lena vom Stein, Head of Corporate Responsibility

DHBW

Prof. Carsten Demming, Program Director and Professor of Business Administration-Food Management

Nestlé

Andrea Schwalber, Sustainability manager

Lidl

Claudius Güther, Sustainability manager

WISAG

Heike Conrad, Head of Quality Management

Program Insights

METRO strengthens partnerships to reduce food waste

Since August 2023, the wholesaler METRO has also been a partner in "The Mission Food", which was developed by Futury GmbH.
Read more

THE MISSION Food: odavoca pilot project with WISAG

“THE MISSION Food by Futury was a very special accelerator program for us because it brought us together with large corporates from the food ecosystem, resulting in pilot projects that have left a lasting mark on our start-up.” said the founder of Odacova
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THE MISSION Food: METRO AG working with Startup Freshflow

Beyond excited that METRO AG is partnering with Freshflow to tackle their ambitious food waste goals!” said Avik, the founder of the Freshflow. Read for more advice
Read more

THE MISSION Food: WISAG cooperates with startup rest:art

I can only recommend Accelerator programs like THE MISSION from Futury to every startup for this." said the founders of the startup rest:art. Read for more advice
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Industry Insights

Explore our repository of insightful reports and forward-thinking analyses that shape the future of sustainability and entrepreneurship. In this section, we share in-depth research, expert perspectives, and visionary ideas that challenge the status quo and inspire meaningful action.

Missing
THE MISSION: Food

Market Leader Interviews Food

Read what industry shaping personalities have to say about the food industry.
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Missing
THE MISSION: Food

Trendradar Food

Curious to learn more about the trends of the food industry? Check out our Trendradar published with Handelsblatt.
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